Case Study 1: PopCon Pulse -- Social Media Strategy

Project Overview
PopCon Events, a small event organizer spearheaded the rebirth of the Davao cosplay scene for the AnimeZing Cosplay Event, a cosplay and pop culture convention, brought me on board as a social media consultant to help boost engagement and expand their online reach. The goal was to create excitement leading up to the event, facilitated registration for the events, connect with fans, and strengthen the convention’s digital presence across multiple platforms.

Challenges

• Social media activity was inconsistent, with limited engagement and unclear brand voice.

• Event updates were scattered and not reaching a wide enough audience.

• The convention needed a cohesive social media strategy to build anticipation and attract attendees.

My Role & Process

• Content Strategy: Developed a posting calendar that highlighted event updates, guest announcements, and fan engagement activities.

• Community Engagement: Interacted directly with fans to create buzz and encourage organic sharing.

• Design & Branding: Created branded visuals to ensure posts looked consistent and professional.

• Tools Used: Canva and Facebook.

Solution

• Launched interactive posts such as teasers countdowns, and polls to drive audience participation.

• Coordinated announcements of special guests and activities with visually engaging graphics.

• Optimized postings for maximum visibility.

• Ensured the social media feeds reflected the fun, energetic, and inclusive atmosphere of AnimeZing Cosplay.

Results & Impact

• Achieved a significant increase in social media engagement leading up to the event.

• Expanded reach and visibility of PopCon’s online presence, making it easier for fans to stay updated.

• Helped establish a consistent, recognizable brand voice across all channels.

• Smooth registration for the event.

Takeaways
This project highlighted how consistent branding and strategic content planning can transform a scattered social media presence into a powerful tool for audience engagement. It also emphasized the role of community interaction in building excitement for live events.