Case Study 2: Revamping a Nursing Program Website for Global Opportunity

Project Overview
The client runs a nursing program that provides Vietnamese nurses with a study path to learn and eventually work in the United States. She already had an existing website created by a professional developer, but it was difficult to use and failed to meet the needs of prospective students. The revamp aimed to create a clear, professional, and easy-to-navigate platform that could effectively communicate the program’s value and opportunities.

Challenges

• The existing website was difficult to navigate and did not effectively present important program details.

• Despite being built by a professional developer, the site lacked usability and did not appeal to the program’s target audience.

My Role & Process

• Design & Branding: Introduced a clean, professional look that better reflected the credibility of an international nursing program.

• Content Presentation: Simplified complex information into sections that prospective students could easily understand.

• Simplify: Instead of using WordPress, I migrated the site to Hostinger’s Website Builder, giving the client a more user-friendly, drag-and-drop platform that they could manage without technical skills.

• Tools Used: Hostinger Website Builder

Solution

• Designed a user-friendly website with clear navigation and quick links to key program information.

• Made the website fully responsive for accessibility across desktop, tablet, and mobile.

• Streamlined the backend so the client could easily manage updates without technical expertise.

Results & Impact

• The revamped website provided a professional, trustworthy first impression for prospective students.

• Navigation was simplified, making it easier to explore admissions details, curriculum, and next steps.

Takeaways
This project highlighted the importance of combining design with usability, especially for education-focused programs. It showed how simplifying content and structuring navigation around the user journey can increase trust and engagement with prospective students.